Who We Are

We have just launched a small, scrappy social enterprise rooted in a worthy mission – Kind Is Beautiful®. We are committed to inspiring girls to be beautiful by being kind – first to themselves and then to others and the planet. For us, Kind Is Beautiful® is not just a play on words. Kind Is Beautiful® is a choice that we hope girls will make.  

We hope to encourage girls to make this choice by offering resources like journals, notebooks, sketchbooks, artwork, bookmarks, and postcards that inspire and affirm kindness as a way of seeing beauty and being beautiful. We do it in this way so that kindness can be seamlessly integrated into a girl’s daily life. So whether she is at school building relationships, talking to her family at home, hanging out in her room or with friends, looking for a creative outlet to express her kind of beauty, or reflecting on her day before going to bed she can always be inspired to be beautiful by being kind.

Kindness is an act of beauty©

Inspired? Join the Kind Is Beautiful® movement

Check out our resources inspiring girls to choose kindness